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Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications
lowest-cost financial service. Boomer Thinkers ' (17 percent of all Boomers) are motivated in their consumer ... looking for financial services. Boomer Makers ' (17 percent of all Boomers) are action motivated, which ...- Authors: Carrie Hollenberg
- Date: May 2006
- Competency: Communication
- Publication Name: News Direct
- Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance